Many of us are aware that coffee consumption is rising. That’s good for producers, because rise in demand (with constant production or supply) puts upward pressure on coffee prices, potentially causing them to rise. However, countering the increasing demand for coffee-based beverages is a reduction in the amount of coffee beans used to make them.

Read the article here: https://perfectdailygrind.com/2019/10/why-greater-coffee-consumption-may-not-mean-more-beans-sold/