If you’re in online business, chances are you’ve heard ‘6-7 figure’ business being splashed around as a badge of honour. As impressive as it might sound rolling off the tounge, building a 6 or 7 figure business might not be right for you.

My guest in this episode, Eliza Ludwig, shares why building a business in alignment with your values is more important than turning over 6 or 7 figures.

Eliza is a financial coach and founder of Bread Budgeting. She draws on over 15 years of experience as a financial analyst to answer all the questions your accountant doesn’t.

From pricing correctly and choosing the right niche to structuring employee compensation, Eliza does it all.

Here’s a sneak peek of our conversation…

0:28 How to de-risk your business before you launch

3:40 Deciding how much is enough when it comes to setting your income goals

12:14 What Eliza would change if she could start her business all over again

16:53 One last piece of advice from Eliza