DESCRIPTION:
Toys aren’t just for kids anymore — and the people fueling today’s toy industry are old enough to remember the originals. Andrew Wagar shares how nostalgia, screen fatigue, and pop culture are driving a massive shift in what people buy, collect, and display.

From LEGO to Fallout, from Rubik’s Cubes to Barbie, the intersection of games, TV, and toys has created a two-way licensing street. Learn why independent toy stores are thriving again, what makes a “kid-ult,” and why simple, tactile fun is beating screen time for families everywhere.

GUEST:
Andrew Wagar
http://swervestrategic.com

Originally aired on 2025-12-18