Recruiting for frontline roles has become increasingly difficult. Employers face high turnover, rising training costs, and constant pressure on customer-facing staff.

In this episode of The Responsible Edge, we speak with Christy Acton, founder and CEO of Standing Tall, about why some employers are finding stronger performance by hiring people who have experienced homelessness.

Standing Tall places people into demanding frontline roles alongside secure housing and twelve months of ongoing support. Employers are not choosing this model for reputational reasons. They are choosing it because it works.

Christy explains how lived hardship can translate into emotional intelligence, why recruits who have fought to re-enter work often stay longer, and how inclusive hiring can solve real workforce problems rather than create new ones.

The conversation challenges the idea that social value sits apart from commercial outcomes. Instead, it shows how recruitment decisions shape who succeeds inside an organisation, and why widening the talent pool can improve service where pressure is highest.

This episode is a grounded discussion about labour shortages, overlooked capability, and what happens when business need leads the way.

#InclusiveRecruitment #FrontlineWork #WorkforceStrategy #SocialValue #EthicalBusiness