In this episode of Ground Up Growth, we sit down for part 2 with Lonnie Stevenson—owner of Circle S Incorporated, industrial cleaning company leader, and former PBR Finals bull rider—to talk about what it truly takes to build a successful business from the ground up.

Lonnie shares how his rodeo background shaped his work ethic, discipline, and values—and how those same principles helped him grow a company rooted in quality, opportunity, and team culture.

We dive into:

Lonnie also shares stories from his time traveling the world as a professional bull rider, insights on leadership, and his perspective on what’s missing in today’s workforce.

If you’re an entrepreneur, business owner, or someone looking to grow in your career, this episode is a powerful reminder that success isn’t complicated—it’s built on discipline, integrity, and showing up every day ready to work.