Why have sherry sales more than halved over the past decade?
David Richardson, Regulatory & Commercial Affairs Director at The Wine and Spirit Trade Association, joined Share Radio to discuss the fall in sherry sales and what can be done about it. We started by asking him when consumption started to decline.
Why have sherry sales more than halved over the past decade?
David Richardson, Regulatory & Commercial Affairs Director at The Wine and Spirit Trade Association, joined Share Radio to discuss the fall in sherry sales and what can be done about it. We started by asking him when consumption started to decline.