Listen to this episode where Liz Lemarchand, MediaDev's COO, talks with Dan Outcalt, an OEM sales expert, about why it's critical to have a big OEM sales funnel, perhaps even more so when selling to end-user customers, and how to build it. Tune in!

Key Takeaways:

Biggest mistakes salespeople make when it comes to OEM outreach [00:03:24]

Why is it important to create a big OEM sales funnel, perhaps even more so when selling to end-user customers? [00:06:54]

How can someone go about getting started building an OEM sales funnel?  [00:09:14]

Tips for people who are new to ISV-OEM sales on how to get started building an OEM sales funnel? [00:09:14]

Why so many marketers have difficulty getting their heads wrapped around ISV-OEM? [00:13:07]

Why is it important for an OEM sales teams to have valuable marketing support? [00:20:21]

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