What makes a CPA more than just an accountant? In this episode of Max Value, host Ben Towne sits down with Denise Froemming, President & CEO of CalCPA, to explore why CPAs are trusted as the custodians of financial truth—and how they can directly boost the value of your business.

Denise shares her inspiring journey from healthcare finance and data analytics to global real estate leadership and ultimately guiding one of the largest CPA organizations in the U.S. She explains what sets CPAs apart, how the licensing process is evolving, and why their integrity and public trust responsibilities matter now more than ever.

You’ll also hear how CPAs add strategic value far beyond tax preparation, from business valuation and exit planning to advisory insights that help companies grow. Plus, Denise weighs in on the future of the profession, including how CPAs can stay relevant in the age of AI while maintaining professional skepticism.

📌 What You’ll Learn in This Episode:

• What a CPA really does—and why it matters
• How CPAs safeguard public trust and financial integrity
• New, more flexible pathways to becoming a CPA
• How CPAs increase business value and support owners
• Why strategic advice makes CPAs worth the investment
• How the profession is adapting to AI

If you’re a business owner, advisor, or finance professional, this conversation will help you see why having the right CPA in your corner can be a game-changer.