It is so important to have you're own domain name and Web site. Especially if you are thinking of building a brand or e-commerce. In this episode, I am going to give you very good reasons why you need to do this and not use a third party as you're home on the Web.

Show Notes:

- It will always be there for as long as you keep it live.

- You get to control how it looks and all other aspects of the site.

- You are free to change your mind at any time and take it in another direction.

- You are not relying on a service that might go paid or disappear at some point. For example, many of the social networks that now no longer exist.

- You are not dependent on a third party company and their privacy rules and how they use your data.

- Users know exactly where to find you.

- You can use the site and domain as a jumping point to anywhere else you want to direct people.

- You can use services to see metrics and learn from your users what is working and what is not. This is invaluable data.

- You can gather user information via forms and/or emails and start a two way conversation.

- If you decide to sell goods or services, you are free to implement that the way you want it to be.

- You are not forced to display advertising or other distractions based on the desires of another company.

- You get to provide the experience to visitors and potential customers exactly the way you want it to be.

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