310. Why Having a Specific and Well-Defined Plan Is Crucial to Your Production Business with Madelaine Anderson

On her journey from actress to film producer, Madelaine Anderson has learned some tricks to balancing creative expression and business leadership. Today we talk about this balance and look into retaining lasting revenue for your business by marketing with the present AND the future in mind. Setting smart goals that lead to success is key for getting your business and life to the place that you dream of. We also get a special sneak peek into Madelaine’s specific and well-defined goals for the upcoming year!  Key Takeaways  Utilize passion projects to develop a community and gain traction. Thoughtfully consider a two-fold marketing strategy that plans for both the present and the future. Get in the “reps” in your field to gain expertise and influence. Build a creative community and healthy network for long-term success. Craft a specific, well-defined, and achievable plan for your business. About Madelaine Anderson Madelaine is the co-founder & creative director of Talus Films, a full-service production company that specializes on video & film rooted in storytelling & adventure for mission/purpose-driven brands, organizations, and individuals. We're passionate about leaving the world a little better than we found it and donate to have trees planted to aid reforestation efforts for every project we work on and produce. Madelaine is passionate about using video to tell stories, amplify voices and messages, and help others build awareness of their work. Madelaine wears many hats in the film world including producer, creative director, production designer, and actor. When she's not in front of or behind the camera, she can be found hiking, camping, or backpacking her way through a National Park, traveling the US or internationally, hanging out with her husband, young daughter, and pup, or training as an aerialist on silks. In This Episode  [0:00] Intro [2:55] Meet Madelaine Anderson [3:43] Madelaine’s background [6:48] Managing creativity and business [13:23] Game changers for Talus Films [17:53] Developing a passion project to build community [21:04] Landing jobs consistently [31:56] Why story matters [39:19] Preparing for potential future challenges [42:01] Future-casting and setting smart goals [48:16] Connect with Madelaine [49:24] Outro Quotes "So much of how we approach people and talk to people is very much, you know, just grounded in humanity so it doesn’t become about the sale.” - Madelaine Anderson [21:30] “It feels like a long game sometimes but all of those different relationships start to build up into something that then becomes a pipeline that you can rely on.” - Madelaine Anderson [22:13] “Don’t let them try to guess what you are, right? Craft the story, take control of the narrative as you’re leading them in your website, or your social, or your Vimeo account, or wherever. Let them know what it is that you care about the most. - Ryan Koral [38:08] “Your passion doesn’t mean that other people aren’t passionate about telling that same story.” - Madelaine Anderson [40:37] Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group Find Madelaine Anderson online  Connect with Talus Films on LinkedIn Follow Talus Films on Instagram | Facebook | YouTube Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Books Mentioned Rocket Fuel, by Gino Wickman