In this episode of Life Through Ball, we sit down with KK, founder of Proficient Youth Development (@proficientyouthdev), to explore his journey and the reason he built a platform dedicated to supporting young athletes and their parents.

We discuss identity beyond performance, the role of parental guidance in youth sport, and where youth development is heading. KK shares why he felt there was a gap in the space and how he is working to change the way players are supported on and off the pitch.

A conversation about purpose, responsibility and building something bigger than the game.