Henry J. Kaiser isn’t talked about in modern business books, the way Elon Musk, Sir Richard Branson, Oprah Winfrey, and J.K. Rowling are. In fact, many (even most) people have never heard of him. This remarkable man, however, deserves acknowledgement and recognition for the incredible things that he accomplished during his lifetime. He was a larger-than-life man with big ideas who created industries that have yet to be matched in any American business endeavor.

Henry’s building career began in 1914 with a road construction project in British Columbia. By 1930, he had completed several highway projects in California and Cuba. As his career progressed, he had many incredible accomplishments:

• He led the contracting consortium commission to build the Hoover Dam, which was completed two years early under his powerful leadership. Kaiser also led the construction of the Bonneville Dam and the Grand Coulee Dam.
• During World War II, Kaiser’s Pacific Coast shipyards built the famous Liberty Ships, which Winston Churchill credited as the main reason that the tides were turned in the Pacific Theatre.
• Henry went into the automobile business, and his corporation became the fourth-largest car-maker in the United States. It also kicked off the car industry in Argentina and Brazil.
• This remarkable man also went into home construction, building thousands of homes in California and Hawaii.
• Perhaps Henry’s most remarkable achievement involves medical care and hospitals. He created a health maintenance organization (or HMO) for his shipyard employees; today, it’s a major healthcare system servicing almost 12 million people.

Isn’t it incredible that he accomplished so much, and across such dramatically different fields? Tune into the episode to learn about how being a “happy elephant” helped him accomplish these remarkable feats. You’ll also discover the relationship between Kaiser’s success and today’s Alexism: “The cost of doing the same thing without getting different results is higher than the risk of making change.” Finally, I’ll explore these three key insights:

• Why vision is not about the past or present; it’s about the future.
• How to transform big ideas into profitable, innovative achievements.
• How success parlays more success utilizing relationship capital.

In This Episode:

[03:05] - Alex lists the three main insights into becoming a highly skilled ethical influencer that he’ll cover in today’s episode.

[04:16] - We hear about the life and accomplishments of Henry J. Kaiser, a larger-than-life entrepreneur who was all about the future.

[08:21] - How did Henry Kaiser do so much in one lifetime across so many different industries?

[09:35] - The Alexism for this episode is this: “The cost of doing the same thing without getting different results is higher than the risk of making change.”

[11:31] - There are three types of fear. The first is the fear of trying (or being embarrassed in public).

[13:11] - The second type of fear is the the fear of failing despite making your best efforts.

[13:38] - The first two fears don’t even hold a candle to the third fear: the fear of being wildly successful and no longer relying on excuses.

[16:16] - Alex digs into the principle of parlaying, and talks about how it relates to Henry Kaiser’s success.

[18:45] - How can you apply all of this into your everyday work, rituals, and routines?

[19:28] - We hear a quick recap of the main points and key insights that Alex has explored in today’s episode.

[21:12] - Alex talks about why Dr. Robert Cialdini originally wrote his book Influence for the consumer.

[23:37] - Please take a moment to write down your biggest takeaway from this episode. If you haven’t already, please do so at this link as a review of the show! If you’ve already left a review, write down your takeaway on an index card instead.

[25:00] - In honor of this 39th episode of All Selling Aside, Alex gives listeners complimentary access to his video e-course, which you can find here.

Links and Resources:

Alex Mandossian

MarketingOnline.com

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

Alexisms by Alex Mandossian

All Selling Aside on iTunes

Henry J. Kaiser

Hoover Dam

Bonneville Dam

Grand Coulee Dam

Kaiser Shipyards

Liberty Ships

Dr. Robert Cialdini

Influence by Dr. Robert Cialdini

Pre-Suasion by Dr. Robert Cialdini

Cialdini’s Six Principles of Influence