Despite data supporting the case for creating a more self-serve buying process, many SaaS revenue teams are still operating in a way that is legit the opposite of what today's buyer wants. New report data from more than 2,000 B2B tech buyers reveals what self-serve looks like in practice - and it's transparent pricing, free demos, and no freakin' cold calls.

Listen as Lindsey speaks with Allyson Havener, VP of Marketing at TrustRadius, about the report's results and how it's changing the course for SaaS go-to-market teams.

• Connect with Allyson: https://www.linkedin.com/in/allyson-havener/
• Learn more about TrustRadius: https://www.trustradius.com/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/