Sign up to save your podcasts
Or
Share Why High Prices CREATE More Value (Art World Proof)
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Why High Prices CREATE More Value (Art World Proof)
Work With Rich: https://tally.so/r/QKV4bA
How To Charge More Cohort 2 Waitlist (April): https://read.richwebster.co/htcm-c2-waitlist/
What does a dead shark in a glass tank have to teach you about pricing, branding, and human behavior?
A lot, actually.
In this episode, I break down seven unexpected business lessons from the strange, status-obsessed world of high-end contemporary art:
- Brand = Price.
Why unknown artists starve while branded ones sell red splotches for millions. And how to use the same principle to raise your rates. - High Price Creates Value.
The shark wasn’t valuable so it was expensive. It became valuable because it was expensive. Yes, it’s weird. And yes, you can use this. - Value by Association.
How hanging your work next to someone prestigious (literally or metaphorically) triples its perceived worth. Most people never think to do this. - The Agent Gap.
If someone else sold your work, they’d charge more. So why aren’t you? Here’s how to become your own hype man - and get paid accordingly. - Network is a Cheat Code.
Contemporary art runs on relationships. So does business. Your next opportunity probably isn’t on your to-do list, it’s in your texts. - Scarcity is a Power Tool.
One-of-one art pieces command outrageous prices. Your time is just as limited. Are you pricing accordingly? - People Who Pay, Pay Attention.
When collectors gave their art away, it got shelved. When they sold it, it got hung on the wall. Same with your clients. Charging more = more buy-in.
This episode isn’t really about art. It’s about leverage. And how to build a business that feels more like a masterpiece—and less like mass production.
👤 inner entrepreneur (Substack)
Insights on life/business from: $5m selling design + consulting, 400k followers online & 14 years of recovery from addiction.
https://richwebz.substack.com/
📬 Work Less Wednesday (Newsletter)
My weekly email. What I’m learning, doing, and thinking about. 30k+ readers.
https://read.richwebster.co/wlw
🤝 Work With Me (Consulting)
99% can ignore this. Work with 5 clients at a time. Expensive.
https://read.richwebster.co/consultingwaitlist/
Social Links:
Twitter: https://www.twitter.com/richwebz
Instagram: https://www.instagram.com/richwebz/
YouTube: https://www.youtube.com/@richwebz
View all episodes
By Rich WebsterWork With Rich: https://tally.so/r/QKV4bA
How To Charge More Cohort 2 Waitlist (April): https://read.richwebster.co/htcm-c2-waitlist/
What does a dead shark in a glass tank have to teach you about pricing, branding, and human behavior?
A lot, actually.
In this episode, I break down seven unexpected business lessons from the strange, status-obsessed world of high-end contemporary art:
- Brand = Price.
Why unknown artists starve while branded ones sell red splotches for millions. And how to use the same principle to raise your rates. - High Price Creates Value.
The shark wasn’t valuable so it was expensive. It became valuable because it was expensive. Yes, it’s weird. And yes, you can use this. - Value by Association.
How hanging your work next to someone prestigious (literally or metaphorically) triples its perceived worth. Most people never think to do this. - The Agent Gap.
If someone else sold your work, they’d charge more. So why aren’t you? Here’s how to become your own hype man - and get paid accordingly. - Network is a Cheat Code.
Contemporary art runs on relationships. So does business. Your next opportunity probably isn’t on your to-do list, it’s in your texts. - Scarcity is a Power Tool.
One-of-one art pieces command outrageous prices. Your time is just as limited. Are you pricing accordingly? - People Who Pay, Pay Attention.
When collectors gave their art away, it got shelved. When they sold it, it got hung on the wall. Same with your clients. Charging more = more buy-in.
This episode isn’t really about art. It’s about leverage. And how to build a business that feels more like a masterpiece—and less like mass production.
👤 inner entrepreneur (Substack)
Insights on life/business from: $5m selling design + consulting, 400k followers online & 14 years of recovery from addiction.
https://richwebz.substack.com/
📬 Work Less Wednesday (Newsletter)
My weekly email. What I’m learning, doing, and thinking about. 30k+ readers.
https://read.richwebster.co/wlw
🤝 Work With Me (Consulting)
99% can ignore this. Work with 5 clients at a time. Expensive.
https://read.richwebster.co/consultingwaitlist/
Social Links:
Twitter: https://www.twitter.com/richwebz
Instagram: https://www.instagram.com/richwebz/
YouTube: https://www.youtube.com/@richwebz