In this episode of Founders, Future, with host Ammar Elm, we meet Crystal Corbin, the spirited entrepreneur behind The Liquor Connoisseur. What began as casual tastings with friends evolved into a mission to transform how we experience alcohol—emphasizing education, storytelling, and mindful drinking. Crystal shares how she and her husband turned their passion for spirits into a podcast, merch line, and tasting events, all while debunking myths (like why you shouldn’t fear high-proof tequila) and spotlighting underrated brands.

Crystal dives into her unique business model—from merch sales to corporate tastings—and her vision for launching their own spirit brand. She also gets candid about challenges like cracking the podcast algorithm and securing capital in a competitive industry. Along the way, she drops gems on the history of spirits (including Oklahoma’s distilling scene) and her mantra: "Drink to remember, not to forget." For aspiring entrepreneurs, her advice is simple: "Just start—perfection can wait."