Angela Polec and Heather Dotchel discuss how marketing strategy and institutional strategy are one and the same, and why CMOs need a seat in the presidential cabinet at higher ed institutions.

Why Higher Ed CMOs Should Be in the Presidential Cabinet – Angela Polec

Higher Voltage explores what’s working, what’s not, and what needs to change in higher education. Higher Voltage isn’t just for anyone who works in higher education—it’s for anyone who is interested in or cares about higher education.

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Why Higher Ed CMOs Should Be in the Presidential Cabinet – Angela Polec

Why Higher Ed CMOs Should Be in the Presidential Cabinet – Angela Polec

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