The Higher Ed Marketer

Why Higher Ed Leaders Must Think Like CEOs


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Deep Gratitude for Troy Singer: Bart has an important announcement. Our beloved co-host Troy Singer is stepping into a new opportunity after nearly six years and almost 250 episodes of co-hosting The Higher Ed Marketer podcast. Bart and the entire team at The Higher Ed Marketer are beyond grateful for Troy and wish him the very best. 

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Special Fan Favorite Episode: In this reply conversation, Eric Hogue, President of Colorado Christian University, offers a bold perspective on leadership that challenges traditional thinking and calls institutions to rethink how they operate, fund their mission, and prepare for what’s ahead as financial pressures continue to rise.

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What We Cover in This Episode

🔘Why adopting a CEO mindset is critical for institutional survival

🔘The role of net tuition revenue in long-term sustainability

🔘How to approach donor relationships as strategic partnerships

🔘Building a multi-year strategy for growth and innovation

🔘Creating a distinct institutional identity that attracts the right students and supporters
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Episode Highlights

--Why higher ed presidents must think like CEOs

--A donor-centric approach that prioritizes input over asking

--A three-part strategy for sustainable growth

--Where transformation starts, aligning with your board chair

--The power of building relationships, not just networks

The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. 

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

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The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network.



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The Higher Ed MarketerBy Caylor Solutions

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