Why Holistic Business?

What exactly is a holistic business? And why does it matter? In this introduction to the philosophical foundations of building a sustainable business, holistic business coach Sarah M. Chappell breaks down the key characteristics of holistic business and shows you how it’s a radical re-imagining of what business can do. Put simply? Holistic business is different from paternalistic entrepreneurism, which operates by reflecting the extractive values of late capitalism and white supremacy culture. Holistic business is contextual. It’s interrogative. It’s actually sustainable. Tune in to learn what these principles mean, and how you can build a business that aligns with your values, serves your community, and sustains you in a way that works with your needs and limitations, instead of against them. TIME STAMPS 1:00—Why small business matters3:17—The key characteristics of holistic business11:30—Examining assumptions in traditional business advice13:49—Expansive vs. extractive work15:35—Radical reimagining of success metrics

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