WE'VE ALL HEARD the phrase "Hope is not a strategy" — especially when based on illusion, delusion, fiction or false assumptions.

However, hope IS a critical part of achieving a strategy when based on what is possible.

When hope is based on real-world experience, knowledge and tangible and intangible data, it results in trust, WHICH IS NECESSARY to implementing any strategy.

Without faith or trust in yourself, your people, processes and technologies involved…how can you achieve anything of significance?

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