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Jessica Gillingham, CEO of Abode Worldwide, talks with host Robin Trimingham on the key differences between a strategic marketing plan and a PR campaign and why a hotelier really needs to employ both.
By HOTELS Magazine5
11 ratings
Jessica Gillingham, CEO of Abode Worldwide, talks with host Robin Trimingham on the key differences between a strategic marketing plan and a PR campaign and why a hotelier really needs to employ both.