The Liz Forman Show

Why Human Design Changed How I Do Business (And Why I Use It in Coaching)


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In this episode, I’m sharing why Human Design isn’t just a cool tool or trendy system. No, instead, it’s the "thing" that finally helped me understand how I actually work in business.

For years, I tried every strategy: batching, content calendars, consistent output, reverse-engineered offers and I kept thinking the problem was me. But it wasn’t. I didn’t need more discipline. I needed a model that actually took me into account.

Human Design helped me stop forcing myself into business models that didn't fit. It gave me a new lens for how I decide, create, lead, and build and now I use it to help other entrepreneurs do the same.

This episode is a personal one. If you’ve ever felt like business should make more sense or feel better than it does, this is for you.

  • Why I used to blame myself when strategies didn’t work

  • How Human Design helped me shift from self-doubt to self-trust

  • What it really means to build a business around your energy

  • How I use Human Design with clients (not as a gimmick, but as a grounding point for clarity)

  • Why most coaching models overlook the person inside the process

→ Ready for more clarity in your business? Book a free Aligned Business Audit call
→ Learn more about me: lizforman.me
→ Say hi on Instagram: @lizformancoaching


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The Liz Forman ShowBy Liz Forman