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Why human interaction is your greatest competitive advantage
In a world gone all-in on AI, the most dangerous thing you can do is forget the people already in your world.
In this live episode of Between Escrows, Roger and Amy sound the alarm — and issue a challenge. Because while everyone is chasing the next shiny tech tool, the loan officers and Realtors who are actually winning right now are doing something radically different. They are becoming unforgettable to the people who already know them, trust them, and want to refer them.
Nearly 90% of business in 2025 came from past clients and referrals. So why are we still treating cold leads like the prize?
This conversation is about HI — Human Interaction — and why it may be the most underrated strategy in your entire business right now.
View all episodes
By betweenescrowsIn a world gone all-in on AI, the most dangerous thing you can do is forget the people already in your world.
In this live episode of Between Escrows, Roger and Amy sound the alarm — and issue a challenge. Because while everyone is chasing the next shiny tech tool, the loan officers and Realtors who are actually winning right now are doing something radically different. They are becoming unforgettable to the people who already know them, trust them, and want to refer them.
Nearly 90% of business in 2025 came from past clients and referrals. So why are we still treating cold leads like the prize?
This conversation is about HI — Human Interaction — and why it may be the most underrated strategy in your entire business right now.