Let’s take a close look at how firms are staying ahead of the curve with hyper-personalization trends in 2020.

These systems have enabled the de-fragmentation of humungous sets of customer data, which is then fed to AI models to analyze customer profiles.

Among financial services firms, user personalization has experienced a spike.

Financial services firms are creating tailored content for individuals.

In the financial services industry, the percentage of players that see personalized digital content as the most exciting opportunity over the horizon nearly doubled from 7% in 2018, to 13% in 2019. | To read full story, visit https://startuparound.com/read/1585981804.9335406/Why-Hyper-Personalisation-Is-The-Key-For-Digital-Marketing-In-2020?ref=audio_experience