Why I Built RhinoLeg CRM

4/13/23

Theme: You cannot scale what you cannot see

What Is CRM? | Introduction To CRM Software| CRM Projects For Beginners | CRM 2022 | Simplilearn

https://www.youtube.com/watch?v=sQD7kaZ5h0s 

• Antonio built RhinoLeg because he realized that people in his network doesn’t know how to make money
• If you are not tracking your money, your money is fleeing from you
• You suck at making money because you’re terrible at building relationships
• Building relationships build trust
• When people know you, they like you; when people trust you, they buy from you
• You can’t win if your competition has more information on your potential customers than you

In order to get a customer, I need:

1. Email

2. Interests

3. Desires

4. Goals

5. Qualifications

6. Location

7. Age

8. Favorite social media

9. Hobbies

10. Income

11. Contact information

In order to retain that customer, I need to know:

1. What they like so I can interact with it

2. What is important to them

Start With One

• Build one customer
• Add value to them; give something away for free

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