I get this question in almost every business meeting.

Restaurant owners, managers, GMs — at the end they always ask me: Why did you start TheList? How did it begin?

I realized I never actually shared this story publicly.

In this episode, I explain how TheList really started — including the three times it failed, the shutdowns, the wrong decisions, and why I refused to quit.

This isn’t a success story. It’s a journey of persistence, mistakes, and pushing boundaries until it finally worked.