Glow Boss Beauty Pro’s with Jen Goff

Why I Deleted 534 Subscribers on Purpose


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In this episode of Glow Boss Beauty Pro's, host Jen discusses the benefits of scrubbing your email list, including increased income and improved deliverability. She shares her experience of deleting 534 cold subscribers, which boosted her open rates, click rates, and revenue.


By the end of this episode, you will learn about:

-A large email list can be a vanity metric that harms your business.
-Unengaged subscribers can damage your sender reputation.
-Jen’s re-engagement sequence for cleaning your list.
-How to delete cold subscribers without stress.
-A smaller, engaged list can drive more sales, even while you’re offline.

Reach out to Jen on her website at ⁠www.jennifergoffxo.com⁠

Follow Jen on Instagram at ⁠https://www.instagram.com/jennifergoffxo/⁠

Drop her an email at [email protected]

Email Vault Membership https://courses.jennifergoffxo.com/p/email-vault-membership

and join the Facebook group at ⁠https://www.facebook.com/groups/glowbossbeautypro⁠

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Glow Boss Beauty Pro’s with Jen GoffBy Jennifer Goff