Authors, especially those who are self published, can obsess over their Amazon Best Seller Rank (BSR). But they shouldn't. I explain why.

YouTube video: https://youtu.be/AT_atQ0OIkw

Timestamp show notes (click timestamp to view segment on YouTube):

0:16​ The question that sparked the Amazon BSR discussion

0:39​ What is Amazon Best Seller Rank?

1:54​ Author Central shows your Best Seller Rank, but not much else

3:16​ How your Amazon BSR can improve with no sales

4:07​ Amazon Best Seller Rank is impossible to control

5:04​ How Amazon BSR varies over time

6:51​ Don't play games to improve your Amazon BSR

7:53​ How to measure your book's sales success on Amazon

9:08​ How to connect with Heidi