Sales prospecting is the process of doing cold outreach to potential customers with the goal to convert them from a prospect into lead and then buyer. If done right, this is how you can generate leads and customers very quickly.

Especially if you are just starting out, this will get you the first few sales you need to get your business off the ground. So let's talk about how to do this effectively so that you don't sound like a salesy salespeople that turns people off.