I am a storyteller. For as long as I can remember, I have loved the potent power of telling stories. But it wasn't until I was living in the outback mining town of Broken Hill, that I started to understand the much greater impact of storytelling.

It was there, set against the burnt red earth, blistering sun and endless blue skies that I began my journey towards a realisation that storytelling is a vital element in all areas of our lives, including business.
In today's episode of Be The Drop, I tell the story of my awakening to the power of storytelling, I discuss why storytelling and marketing go hand in hand and look at how the power of story is effective in business.

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