Here's why I LOVE working with B2B marketing professionals: 

1. I myself am a marketing professional 

2. There's a natural vibe because we both get marketing 

3. We're always sharing our thoughts and ideas to help one another 

The other day my client said that he loved that I was doing an audio and video experience when it came to podcasting because it provided my audience with more options to consume my content. They just launched their podcast and they wanted to imitate my strategy. 

Here's what I literally told my client: 

Start a YouTube channel so you can start uploading videos. (They loved the idea.) 

Your YouTube channel is for SEO purposes, not for subscribers. 

Since you're already publishing short clips of your podcast episodes on LinkedIn, you might as well upload the short clips and full episodes on YouTube. Sure, it's one extra step, but totally worth it. 

Google owns YouTube and the captions help tremendously for your SEO strategy. So why not? 

So I told him, "go to my YouTube channel, search Jesus McDonald, and go to any of my videos and go to the description area. Copy, paste, and personalize that sucker for yourself." 

It's a beautiful thing that we get to learn and grow together. 

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