Peter Murray once herded longhorn cattle down St Johns Street in London to make a point: Architecture should speak to everyone. In this conversation he unpacks a life spent shaping that dialogue from AA student to editor of Building Design and the RIBA Journal to co founding Blueprint, Wordsearch, the London Festival of Architecture and New London Architecture.We get into why so much architectural writing misses the public, how to switch the language, and when he realised he was becoming institutionalised and needed a reset. He talks candidly about raising the game at BD, opening the debate beyond the profession, and building platforms that connect designers, policymakers and the public.