In this kickoff episode, host Dawn Sinkule shares the story behind the rebrand—from The Ecomm Profit Podcast to The Power of Her. What started as a marketing-focused show evolved into something bigger: a space to spotlight the real, raw, and inspiring journeys of women in business.

Dawn opens up about her personal path—from working as a senior exec at a Fortune 25 retailer to building a multimillion-dollar agency—and why those deeply human stories of success, struggle, and reinvention need to be told.

Whether you’re balancing motherhood and a business, navigating a new chapter, or simply looking for honest conversations with powerful women who’ve been there, this podcast is for you.

 

👉 Apply to be a guest: https://bit.ly/powerofher-guestform

 

Resources talked about in this episode:

Digital Dawn Shopify checklist – Shopify Checklist

Digital Dawn Website - Digital Dawn

Connect with us - Facebook, Instagram, and Linkedin

Book a call - https://digitaldawnagency.com/discovery-call/

  Key Takeaways To Tune In For:

(00:36) - A Shift in Focus

(05:02) - Dawn’s Unique Journey

(06:41) - Building a Business from Experience

(09:26) - Adapting to Change in Marketing