For a podcast called "Start Marketing" you might wonder why I actually stopped marketing my business.

Spoiler alert: I started a rebrand process and determined there was much more strategy work to be done behind the scenes in order to make it meaningful.

This week I use my monthly marketing update to pull back the curtain and explain:

• Why a logo change should never just be a logo change
• How I reframed my positioning in the marketplace
• The framework I used to create more powerful messaging
• How I'm re-strategizing
• How I'm re-branding

Music: Tuesday by Sascha Ende, Music.io