Most people think online coaching is a training plan, a meal plan, and a high five when things go well. In this episode, Paudie breaks down what coaching actually is and why that misconception is leaving a lot of people worse off than before they started. He shares his core coaching philosophy, the principle that changed how he runs his entire business, and three real conversations from the last few weeks an ex-client he had to turn away, a close friend he couldn't help, and a current client who wanted to quit.