Each day, almost every day, I get pitched by a company or a person that would like to be on the Nomics ... on the Flippening podcast, our most popular podcast, the one that is reliably getting over 25,000 downloads per episode. Often it's over 50,000 downloads per episode. Sometimes it's a PR firm that reaches out and I never really entertain those requests. I [00:00:30] only talk to folks who are looking to book themselves on the podcast, but actually, there's only been one attempt so far from someone who's approached me about being on the podcast that ... where that has converted into an actual interview. I wanted to share my thinking on this.

Rule number one, or guideline number one that I take into consideration is the person [00:01:00] who would be interviewed, are they the ones reaching out? If so, that's good and we can proceed. It's not someone on their PR team. It's not someone in marketing who's looking to book their CEO who may or may not have any desire to be on the podcast or who may or may not have ever heard of it. I think another thing that we take into consideration is have we done an episode recently on the topic that they would want [00:01:30] to talk about? This often can trip up the process because very frequently people reach out right after we interviewed a competitor. We'll interview a competitor. We'll get them on the show, and then a bunch of other people in the same industry will wanna reach out. It's like I don't wanna do a bunch of podcasts on this one topic. Our audience doesn't wanna hear it. There's not gonna be a lot of net new information.

The next thing that we take into consideration is [00:02:00] does this project, or company, or whoever's reaching out, do they have a product that's live and usable by the public? There's so much speculative activity in this space. There's a lot of people building new things, who have been building new things for a long time and we're not looking to have conversations with projects that don't have something tangible that's available for the product to consume. [00:02:30] If they're a crypto hedge fund, they have to be a hedge fund that's live and taking limited partners. If it's a product, a fintech product, it has to be a product that is available to the public, even if it's just public data. It has to be at least at that stage in order to move forward.

The next thing is that we are unwilling to be part of people's launch plans. [00:03:00] If you're gearing up for a big launch ... Usually if you're gearing up for a big launch, the thing that you're launching doesn't exist yet. It isn't available to the public at large. In those cases, we just don't wanna be part of someone's launch event campaign or planning, unless they wanna be a sponsor. In which case, we're ... that's something we're open to talk to you, but in terms of content on the podcast itself, [00:03:30] it has ... you have ... the dust has to have settled on the launch of whatever you're doing because again, we're not here to be part of people's marketing agendas. We're here to educate the space. If you wanna do marketing with us, that's what our paid sponsorships are for.

Once we've gotten past that, all of these hurdles, I'm hearing from the person themselves, they ... it's not about a topic [00:04:00] that we recently covered, the dust has settled on a product launch and the product is publicly available and consumable by the general public or at least some subsection of the general public, maybe it's just accredited investors, but once we're past that, the questions I ask myself are, "Does having this person on the podcast ...

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