When two global brands went head to head , I saw an opportunity to grow my own business by jumping into the crossfire. 

By taking advantage of the situation, I was able to keep my staff employed in difficult times and help grow the business. The next thing I know I’m getting letters, the media start calling, I’m meeting with a PR agent and making appearances on TV! 

It was a great reminder about the importance of taking an opportunity and running with it, even if you can’t see the finish line just yet.