Rahama Wright was working as a Peace Corps volunteer in Mali when she saw firsthand the challenges women faced, trying to take care of themselves and their children. So in her early twenties, she founded a company to empower women in West Africa who picked shea fruit for a living. A decade on, Shea Yeleen now employs hundreds of women in Ghana, and its products are sold in more than 100 Whole Foods stores. Wright speaks with Tiny Spark about her personal journey and why she believes giving Africans business opportunities is often a more effective way to help than traditional forms of aid.