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Why I Wish I'd Joined TikTok Earlier
If you're an author who watched the BookTok wave from the sidelines — this episode is for you.
I'm talking about what I missed, why I missed it, and whether it's too late to build a readership on TikTok in 2026. Spoiler: it's not. But the strategy has changed.
We cover:
The real BookTok numbers — 59 million books sold in the U.S. in 2024 alone
Why TikTok's fastest-growing demographic is women aged 25–50 (your readers are already there)
An honest platform breakdown: TikTok vs Instagram vs Threads — where romance readers actually are right now
Why your social following is borrowed land, and your email list is the only audience you truly own
The mindset shift that changes how you think about every post you'll ever make
Whether you're a debut author or have been publishing for years — this episode will help you figure out where to show up, why, and what you're actually building toward.
View all episodes
By Sarah WilliamsIf you're an author who watched the BookTok wave from the sidelines — this episode is for you.
I'm talking about what I missed, why I missed it, and whether it's too late to build a readership on TikTok in 2026. Spoiler: it's not. But the strategy has changed.
We cover:
The real BookTok numbers — 59 million books sold in the U.S. in 2024 alone
Why TikTok's fastest-growing demographic is women aged 25–50 (your readers are already there)
An honest platform breakdown: TikTok vs Instagram vs Threads — where romance readers actually are right now
Why your social following is borrowed land, and your email list is the only audience you truly own
The mindset shift that changes how you think about every post you'll ever make
Whether you're a debut author or have been publishing for years — this episode will help you figure out where to show up, why, and what you're actually building toward.