Sell Like You

Why Ignoring Your Competition Could Cost You

Listen Later

Are you truly leveraging your competitive edge?


If you're saying, "I don't care what others are doing," you might be missing a golden opportunity to position yourself more effectively in the market.


In this episode, we explore why understanding your competition is crucial for setting yourself apart and enhancing your sales strategy.


Join me as we discuss:

1. The Impact of Competitor Awareness:

  • Why it’s essential to know who else your prospects are considering and how to use this information to your advantage.

    • 2. Crafting Unique Selling Points:

    • How to develop and highlight at least three standout unique selling points that differentiate you from your competitors.

      • 3. Using Battle Cards Effectively:

      • Learn from vendors who use battle cards to compare their strengths with competitors.

        • 4. Understanding the Competition:

        • Why you need to be aware of your competitors' strengths and weaknesses, and how to use this insight to improve your offerings and positioning.

          • 5. Avoiding Common Pitfalls:

          • Why criticizing competitors isn’t effective and how to maintain professionalism while showcasing your own advantages.

            • 6. Staying Informed and Connected:

            • The importance of staying updated on industry trends and new competitors, and how building connections can enhance your market knowledge.


              • Key Takeaways:

              1. Know Your Rivals

              2. Highlight Differentiators

              3. Utilise Vendor Battle Cards

              4. Stay Informed through industry relevant content and connections


                5. If you’re dismissing competitors, you could be overlooking key tactics to improve your positioning.


                Dive into this episode to discover how to refine your strategy, stand out from the crowd, and win more business.


                This podcast is hosted and recorded at ⁠Vitality House.

                ...more
                View all episodesView all episodes
                Download on the App Store
                Sell Like YouBy Harriet Mellor