I’m moving to Los Angeles - and this isn’t a lifestyle decision. It’s a strategic one.

In this episode of Born to License, I break down why LA is the global center of the licensing industry, and why being physically close to the biggest IP owners in the world matters more than ever.

From Disney and Netflix to Warner Bros. and Mattel, the companies shaping global entertainment — and licensing — are all based in Los Angeles. And in today’s environment, being in the room is back.

But that’s just part of the episode.

We also dive into some of the biggest licensing stories happening right now — from the World Cup commercial machine to unexpected collaborations and the rise of social media-born IP.

🎯 In This Episode:

• Why I’m relocating from Brazil to Los Angeles
• Why LA is the center of global licensing & entertainment IP
• How in-person relationships are reshaping the industry
• The massive licensing opportunity behind the FIFA World Cup
• How brands like Amazon, Macy’s & Roblox are activating globally
• The rise of Duolingo as a licensing brand (and what it signals)
• Why Stranger Things is still winning at retail post-series
• My honest take on Scooby-Doo’s new live-action direction
• Why some reboots don’t translate into licensing success
• The surprising brilliance of Hello Kitty x Spam

💡 Key Takeaway: Licensing isn’t just about great IP — it’s about timing, proximity, and cultural relevance. And right now, Los Angeles sits at the center of it all.

🌎 Follow the Journey: I’ll be documenting the move to LA in real time — from industry meetings to behind-the-scenes moments.

🎙 Born to License – Hosted by David Born

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