Companies can get caught in a loop of fast fixes and just-in-time problem-solving. The approach can help keep the lights on, but when leaders need to solve their most complex business challenges, it falls short. 

Advocates for a human-centered design espouse an intentional and structured approach to problem-solving that puts people squarely at the center of decision-making. McKinsey has found that companies investing in experience design have been shown to increase their revenue and shareholder returns at twice the rate of competitors — and board rooms are listening. Designers' unique approach gets to the heart of the problem and brings people together to realize imaginative and practical solutions. 

But what does it really mean to design with humans in mind? And how can you make human-centered design part of an organization’s problem-solving DNA? 

Listen in as our experts discuss the value of human-first, integrated approach to customer experience and how the profession of design can have impact on business outcomes. 

Featured experts

• Sarah B. Nelson, Chief Design Officer, Kyndryl Vital, Kyndryl
• Tom Rourke, Global Leader, Kyndryl Vital, Kyndryl