On this episode, host Sima Vasa talks to James Turner, Founder and CEO of Delineate, about redefining data collection and insight generation in today’s fast-paced market research landscape. James shares his journey from mining engineer to data mining expert and explains how Delineate bridges the gap between traditional research practices and agile, technology-driven approaches.

Key Takeaways:

(02:22) Started as a mining engineer before transitioning to data mining.

(07:47) Industry disruption in the 2010s drove significant changes.

(10:02) Speed, quality and cost efficiency reshape client research.

(12:16) Successful disruptors reshape categories with innovative, lasting ideas.

(14:31) Scaling innovation is tricky, even for large companies.

(16:57) Old survey designs create noise and reduce data quality.

(20:44) Human touch remains vital in interpreting client reporting.

(23:17) Situational research helps with product innovation and demand space.

(26:28) AI co-pilots are creating significant momentum in the research industry.

(29:56) Research now stands at the forefront of the data ecosystem.

Resources Mentioned:

Delineate Website

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