Why do so many income protection conversations fall apart before they’ve even begun?

In this episode of Let’s Talk IP, Stevie and Matt dig into the real reasons IP discussions stall, and it’s rarely about product or price. Instead, they explore the psychology behind effective conversations, from mindset and framing to expectation-setting and sequencing.

Using real-world examples, they show how goal-based advice, income resilience, and better conversation structure can completely change how IP lands with clients. The result is clearer, more confident discussions that feel natural, valuable, and genuinely helpful.

If income protection still feels awkward, clunky, or like the part of the meeting that clients resist, this episode will help you reset the way you approach it.

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Produced and edited by SEA Studios