Open Network for Digital Commerce or ONDC is the Indian government’s alternative to the American “laissez-faire, completely market-driven model”. It aims to be seller-first and consumer-focussed and to shift power away from the e-commerce giants. But many stakeholders bring many problems and if not solved, the network might end up creating many more.

 

Story originally reported by Arundhati Ramanathan. Want to dive deeper into this story? Access it for free: https://the-ken.com/podcastoffer/

 

Hosts: Anushka Chhikara and Olina Banerji.

 

Music and editing by Sameer Rahat of Baqsa Studios.

 

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