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In today’s episode, I’m spilling the tea on why influencer marketing flops for so many beauty business owners — and how to actually make it work.

You can’t just chuck a free treatment at someone with a big following and expect the bookings to roll in. If you don’t know your audience inside out, you’ll waste time, money, and effort on collabs that do nothing for your bottom line.

I’m breaking down:

• What influencer marketing actually is (and what it’s not)
• Why visibility doesn’t always equal sales
• The biggest influencer mistakes I see salon owners make
• How to choose influencers who actually influence your audience
• Why you’re probably better off being your own influencer 💅

This one is a must-listen if you’re tempted to collab with influencers but don’t want to waste your time.

Grab your notepad, gorgeous girlie — this one’s a reality check (but make it empowering 💥).

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