Episode 9:

The German retail system doesn't want innovation. It wants stability.

In this episode, Jan Wapelhorst reveals why innovative products face even harder odds than conventional ones — from the collision of two incompatible operating systems to the four predictable phases every trend goes through before being commodified. Essential listening for any brand bringing something genuinely new to the German market.

Topics covered: startup vs. retail operating systems, loss aversion, competence trap, trend cycle (ignorance, observation, imitation, commodification), timing your market entry.

Connect with Jan Wapelhorst on LinkedIn for weekly insights on German retail.

Website: wfr-advisory.com

Email: [email protected]