In a world obsessed with speed, tech entrepreneur Brittany Hansen argues that empathy is the true engine of innovation. From building a SaaS company without venture capital to fighting for sustainability, Brittany shares her unique perspective on leadership, technology, and global responsibility.

Brittany Hansen, a Jiu-Jitsu grappler and mom of four, reveals how her diverse experiences shape her approach to business. She explains why bootstrapping her company was a deliberate choice, how luxury brands can champion sustainability, and the critical role women play in tech leadership. Discover her blunt advice for aspiring innovators and her vision for a tech industry driven by empathy.

In this episode, you’ll discover:

· How being a mom and a Jiu-Jitsu practitioner shaped her leadership and strategic thinking.

· The biggest advantage of bootstrapping a SaaS company without venture capital.

· Why luxury brands are uniquely positioned to lead the sustainability movement.

· Her blunt take on whether sustainability is saving the planet or a political agenda.

· The shocking truth about women in tech leadership and the unique strengths they bring.

· Why "broken communication is the root of most business struggles" and how to fix it with empathy.

· The surprising benefits of building a tech company in Idaho – "The Silicon Bridge."

· Her definition of innovation: "It belongs to the world."

This is a must-listen for entrepreneurs, tech leaders, sustainability advocates, and anyone passionate about building a more empathetic and innovative future.

Connect With Brittany Hansen:

· LinkedIn: https://www.linkedin.com/in/brittany-a-hansen/

· Website: https://viiision.com/

Chapters:

00:00 Innovation: An Idea That Belongs to the World

00:39 How Motherhood & Jiu-Jitsu Shape Leadership

02:36 The Advantage of Bootstrapping a SaaS Company

04:10 Luxury Brands Leading the Way in Sustainability

07:33 Is Sustainability a Political Agenda or Saving the Planet?

11:50 The Unique Strengths Women Bring to Tech Leadership

15:12 Balancing Tradition with Innovation in Tech

17:15 Building a Tech Company in Idaho: The "Silicon Bridge"

19:28 Fixing Broken Communication with Empathy

22:24 Building a Company is Like Rolling in Jiu-Jitsu

25:28 Blunt Advice for Aspiring Tech Innovators

28:13 One Change for Tech Industry Culture: More Empathy

29:46 Future Trend in Sustainable Technology

31:14 What Innovation Means to Brittany Hansen

33:06 Where to Connect with Brittany Hansen

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