This week, the Zorz team dives into a big question: how do we expand our idea of what affiliate marketing can be? In this episode, Keith Posehn, Dafra Sanou, and Liem Vuong challenge the standard view of affiliate programs as coupon-driven or loyalty-heavy. They explore how innovative affiliates can build trust and relevance, open up mass media opportunities, and help brands show up in unexpected, high-impact ways.

You’ll hear:

• Why the right partner can help you reach audiences you never thought possible

• How relevance and trust fuel each other — and how affiliate programs can tap into both

• Why it's time to look beyond last-click and rethink what value really means

• How a well-structured program can elevate your brand across non-traditional channels

Whether you're building out your first program or fine-tuning a mature one, this episode is a reminder: partnerships are more than just performance - they're about perception, too.