In this interview, Zechariah Thomas, founder of Swift Hockey, talks about why intellectual property is key for sports brands. He discusses the challenges of creating affordable, high-quality hockey sticks, his entrepreneurial journey, and the importance of protecting his brand through trademarks and patents. Zechariah opens up about the realities of running a business, competing with industry giants, and making hockey more accessible. Learn how intellectual property plays a vital role in building a sports brand. #patent #invention #investing #sports #entrepreneurship #hockey #brandgrowth

#hockeyequipment #entrepreneurship #swifthockey #patentstrademarks #entrepreneurshipinsports

CHAPTERS:
00:00 - Intro
01:01 - What is a Hockey Stick
06:02 - Motivation to Take Action
08:05 - Life at 18 Years Old
14:01 - Understanding Intellectual Property
17:53 - Operating in US vs Canada
19:57 - Getting on Dragon’s Den
21:17 - Insights from Dragons Den
22:14 - Introvert vs Extrovert Dynamics
26:40 - Navigating Business Ups and Downs
29:04 - Biggest Breakthrough for Swift Hockey
30:03 - Importance of Giving Back
31:53 - Advice for Aspiring Entrepreneurs
33:44 - Overall Goals for Swift Hockey
35:03 - Future Product Introductions
35:46 - Purchasing Swift Hockey Products
37:18 - Outro