Welcome to another episode of Digital Coffee: Marketing Brew! This week, host Brett Deister sits down with Charlie Riley, the Head of Marketing at OneScreen.ai, to shine a spotlight on a topic that often gets pushed to the back burner: internal marketing. In this insightful conversation, Charlie shares why internal marketing is just as crucial as external efforts, explaining how it impacts company culture, boosts employee morale, and creates the alignment needed for real business success. With over twenty years of experience building marketing functions from scratch at startups and established companies alike, Charlie offers practical advice on fostering collaboration between departments, maintaining consistent messaging, and adapting internal communication for hybrid and remote teams. Whether you’re a marketing leader, sales professional, or just passionate about workplace dynamics, this episode is packed with valuable takeaways to help you strengthen your team from the inside out. So, grab your coffee (or iced Americano) and join us for a fresh brew of marketing wisdom!

Guest Bio:

Charlie Riley is the Head of Marketing at OneScreen.ai, a platform that specializes in measurable out-of-home advertising. With a diverse background spanning multiple industries and company sizes, Charlie has often been the first marketing hire, building out functions from the ground up. Beyond marketing, Charlie has also led sales teams on several occasions, developing a deep understanding of the synergy between marketing, sales, and customer support. Charlie’s experience reflects a hands-on, collaborative approach, ensuring that marketing works seamlessly across all pillars of a business to drive demand generation and brand success.

3 Fun Facts:

1. Charlie Riley prefers iced coffee over hot coffee and usually goes for an iced Americano.
2. At one company, Charlie’s team sent out a daily internal email called "What We Know Now" to keep everyone updated and connected, especially after going remote.
3. Charlie has been the first marketing hire at six different organizations, leading marketing and sales teams from seed stage startups up to companies with $200 million in revenue.

Key Themes:

1. Importance of internal marketing for success
2. Cross-functional collaboration between departments
3. Impact of internal marketing on morale
4. Adapting internal marketing for remote work
5. Ensuring message consistency internally and externally
6. Common mistakes in internal communication initiatives
7. Role of technology in internal communications